Balance prevents physical objects from falling over. Visual “balance” may be a less measurable phenomenon, but it’s no less important for creating stable images. Depending on the arrangement of your objects in your image, the composition can feel ‘heavier’ on one side or another. When this happens, the viewer feels subtly uncomfortable - like a musical chord left unresolved. Without balance, the viewer’s gaze can drift slowly out of the frame, and lose attention.
This episode of the fix list explores common balance problems in beginner work, and proposes versatile solutions. Though it doesn’t present a comprehensive list, it’ll give you a good starting point for creating balance in your own work.